Realtors: Why use Referral Marketing
17 August 2018
For obvious reasons, you want your initial interaction — your first “meeting” — with a prospect to go well. You want to make a good impression. After all, this is the first step towards what will hopefully turn into a hot new real estate lead or client for you.
But it’s worth thinking about when that first meeting actually takes place.
It’s intuitive to assume your initial conversation with a new prospect occurs during a phone call, email, or meeting. However, that’s not always the case.
Sometimes, that first “meeting” happens on your realtor website.
Your website is essentially YOU having an initial conversation with your prospect. Indeed, these days, it’s not uncommon for prospects to visit your website to learn more before contacting you.
That’s why you need to consider what your real estate agent website is saying about you. You want to make sure it’s communicating the right messages and making a positive impression — the kind of impression that results in the prospect taking the next step: calling, emailing, or otherwise becoming a new real estate lead.
It’s easy to do a quick assessment of your realtor website. Just do what Elmo from Sesame Street does: Put on your imagination hat! Then, imagine you are a typical prospect visiting your website.
Ask yourself these questions:
When you’ve done your assessment, take off your imagination hat — you’re yourself now! — and consider what you’ve discovered about your website. Is it making the kind of impression that’s likely to result in a prospect taking the next step? If not, make some changes.